Thursday 3 February 2011

A trip down memory lane. Stiletto's cause this trip.

Pop Magazine, Issue 21, Autumn Winter
Tavi Gevinson

“In many ways Tavi Gevinson is your typical 13-year-old girl. She cares about fashion, loves to gossip with her friends, and does her homework after school."
 Dasha Zhukova - Pop magazine


This fashion series differs from that usually featured in Pop magazine. The model being 13-year-old Tavi Gevinson, the new and upcoming fashion inspiration. This particular shoot tells an enchanting story every woman can relate to. The days we experimented with our mothers make-up: lipstick around mouths, hands hidden under oversized coats, just to spend a moment in her shoes.. quite literally. Looking in the mirror and seeing a beautiful ‘grown-up,’ the harsh reality being a face covered in black, pink and red.. a little girls instant give-away to touching things she shouldn’t. Photographer Jamie Morgan has captured this memory beautifully. Tavi is shot in awkward positions, as if attempting to balance in the large platforms that swamp her feet. A channel bag flung over her arm with the long jeweled gloves that decorate them - she looks sophisticated, wise, and yet innocent at the same time.


Another image also portrays the want to ‘grow up,’ although is done through a varying style. Tavi appears the norm of a girl her age with simple clothing and minimal make-up. However, this time a glamorous heel is placed upon her head. An unusual composition for a fashion shot, but in having her eyes shut, it gives the impression she is wishing for such an item and all that is symbolic to it.

With short hair and a boyish figure, when dressed in a helmet and simple jumper, Tavi’s gender becomes difficult to establish. The photographer has added to the series through this particular image by creating another childhood memory, this time belonging to a boy. The printed text ‘BOY’ across the garment is a deliberate way to expose a possible emotion belonging to the model and provoke a reaction from the viewer.


The story is told within a studio, simple lighting and backdrops are used in order to draw attention to the props and accessories. These after all, are, and should be, the main focus. 

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